US mobile game revenues (including both downloads and in-app purchases) leads growth of $10 billion mobile content market as ebook and music downloads stagnate, according to new figures from eMarketer.
In-app purchases are driving increases in US mobile game revenues, due in part to growing popularity of freemium models among app developers. This year, in-app revenues for mobile games will total $1.82 billion, or 59.8% of all mobile game revenues, increasing to nearly $2 billion next year, when share of the mobile game market will be 60.1%.
